AI Citations vs. Brand Mentions: A Study on Search Visibility
Semrush Blog2h ago·1 min readSEO & Search
AI Summary
A new study analyzing AI search results from ChatGPT, Gemini, and Google AI Overviews found that 62% of AI citations do not translate into direct brand mentions. This phenomenon, termed 'ghost citations,' highlights a disconnect between AI's referencing of sources and its attribution of credit to brands.
⚡ Marketer Insight
AI's ability to cite sources without explicitly mentioning brands means traditional SEO tactics may not be enough to capture visibility in AI-driven search. Marketers must adapt to ensure their brand is recognized and attributed within AI-generated content.
#ai citations#brand mentions#ai search#seo
Original article
Semrush Blog