AI Chatbots Are Now Steering Consumers Away From Purchases
MarTech Today · Sep 18 · 1 min read
What happenedA Semrush survey reveals that over half of consumers have decided against a purchase based on AI chatbot guidance, with nearly 81% of those using chatbots for shopping making this decision. While AI can also drive discovery and purchases, its ability to surface negative reviews or provide unfavorable information means it can actively deter consumers from buying.
Why it matters for marketersAI's dual role as a recommender and detractor means brands can no longer solely focus on getting into AI answers; they must also ensure AI doesn't actively push consumers away. The persuasive power of AI, especially concerning reviews, now presents a significant risk to conversion rates.
Topics: ai chatbots, consumer behavior, ai influence, purchase decisions