AI Agents Are Your New Salesforce: Who's Training Them?
Search Engine Land2h ago·1 min readStrategy & Trends
AI Summary
AI systems, particularly agents, are increasingly making purchase decisions, blurring the lines between marketing and core business operations. This shift necessitates a new approach to 'AI-era business engineering' where the entire company is optimized for discoverability and interaction by search engines, AI assistants, and agents.
⚡ Marketer Insight
The rise of agentic AI means your brand's representation in the market is no longer solely controlled by your marketing team; it's being shaped by the AI models that interact with consumers. Ensuring these AI systems are trained on accurate, brand-aligned information is now a critical business imperative.
#ai agents#salesforce ai#business engineering#ai training
Original article
Search Engine Land