AI Adoption Diverges: Consumer Use Slows, Professional Use Grows
Search Engine Land · May 22 · 1 min read
What happenedNew data suggests a widening gap in AI adoption between consumers and professionals. While broader consumer interest in tools like ChatGPT appears to be plateauing, professional and B2B audiences are showing continued growth in using AI platforms like Claude and Gemini.
Why it matters for marketersYour audience's AI adoption likely doesn't mirror broad market trends; tailor your strategy to their specific tool usage, not just general AI hype.
Topics: ai adoption, audience segmentation, b2b marketing