AI: 2026's Double-Edged Sword for Adtech M&A
AdweekJun 16·1 min readStrategy & Trends
AI Summary
While 2026 has seen a slow start to adtech M&A, major deals are emerging, driven by AI's transformative potential. AI is poised to be both the primary catalyst for new acquisitions and a significant disruptor, potentially eliminating the need for certain existing adtech solutions.
⚡ Marketer Insight
AI's dual role as both an enabler and a disrupter will fundamentally reshape the adtech landscape, forcing M&A strategies to anticipate which technologies will become obsolete and which will drive future consolidation.
#adtech#ma#artificial intelligence#future of advertising
Original article
Adweek