AEO Outreach: Earning Citations for AI Visibility, Not Just Backlinks
HubSpot BlogOct 6, 2:15 PM·1 min readSEO & Search
AI Summary
Traditional link-building tactics focused on domain authority and backlinks are becoming less effective for 'answer engines.' Instead, earning citations in AI answers requires identifying publications and channels that AI treats as authoritative and relevant for specific queries, shifting outreach focus from link metrics to citation drivers.
⚡ Marketer Insight
AI visibility demands a pivot from traditional SEO outreach. Focus on publications that AI cites, not just those with high domain authority, to ensure your content gets recognized in AI-generated answers.
#answer engines#ai visibility#citation building#outreach strategy
Original article
HubSpot Blog