AEO Keyword Research: Navigating AI Search for Traffic in 2026
HubSpot Blog · Jun 8 · 1 min read
What happenedThis guide addresses the challenges of keyword research for Answer Engine Optimization (AEO), acknowledging that AI search queries are nuanced and lack traditional search volume data. It highlights the overlap with traditional SEO keyword research and outlines principles, tools, and practical applications for gaining visibility in AI-driven search environments.
Why it matters for marketersThe shift to AI search means traditional keyword volume metrics are obsolete for AEO. Marketers must adapt by focusing on query intent and nuanced language to capture traffic in these personalized, AI-driven answer engines.
Topics: aeo, ai search, keyword research, seo