Advertising on ChatGPT: What Marketers Need to Know
StackAdapt Blog13h ago·1 min readAdvertising
AI Summary
OpenAI has officially launched advertising on ChatGPT, initially testing in the US and expanding to other countries. Advertisers can access these ads through OpenAI's Ads Manager Beta or technology partners, offering a new channel to reach consumers during their AI-powered research and purchasing decisions.
⚡ Marketer Insight
As AI tools like ChatGPT become primary discovery engines, advertisers face a fundamental shift in reaching consumers. Ignoring this new ad inventory means missing out on a critical touchpoint in the evolving buyer journey.
#chatgpt advertising#ai marketing#open ai
Original article
StackAdapt Blog