Adtech Veteran Todd Parsons to Lead Blackstone Insights Firm with AI Focus
Adweek · Sep 17 · 1 min read
What happenedTodd Parsons, a seasoned adtech executive, has been appointed CEO of a Blackstone-owned insights firm. His mandate is to leverage AI to transform the market research industry.
Why it matters for marketersThe appointment signals a significant push to integrate AI into market research, suggesting a future where AI-driven insights will become a core competitive advantage for brands.
Topics: ai in market research, adtech, leadership, insights