Adtech Veteran Todd Parsons to Lead Blackstone Insights Firm with AI Focus
Adweek20h ago·1 min readStrategy & Trends
AI Summary
Todd Parsons, a seasoned adtech executive, has been appointed CEO of a Blackstone-owned insights firm. His mandate is to leverage AI to transform the market research industry.
⚡ Marketer Insight
The appointment signals a significant push to integrate AI into market research, suggesting a future where AI-driven insights will become a core competitive advantage for brands.
#ai in market research#adtech#leadership#insights
Original article
Adweek