Adstra Powers Databricks' Agentic CDP with Identity Resolution
MarTech SeriesJun 17·1 min readAnalytics & Data
AI Summary
Adstra has been named a launch partner for Databricks CustomerLake, a new agentic Customer Data Platform (CDP) built on Databricks. Adstra's Conexa platform will act as the identity resolution layer, enabling brands to build more complete and trusted customer profiles within their existing governed data environments.
⚡ Marketer Insight
The integration of Adstra's identity resolution into Databricks' agentic CDP signifies a move towards more sophisticated, AI-driven customer data management. Marketers can now leverage unified, privacy-first data for sharper segmentation and more accurate engagement, directly within a governed AI environment.
#cdp#identity resolution#databricks#agentic ai
Original article
MarTech Series