97% of Marketers Plan AI Use, But Workflow Adoption is Uneven
MarTech Series · 1h ago · 1 min read
What happenedA new report reveals that 97% of marketers intend to use AI in media planning, buying, and optimization by 2026. Despite widespread plans, AI adoption remains uneven across different advertising workflows, with only 37% currently using AI for summarizing media briefs.
Why it matters for marketersWhile nearly all marketers plan to leverage AI, the uneven adoption across workflows highlights a significant gap between intent and execution. This suggests that the real challenge for AI integration lies not in awareness, but in practical implementation and overcoming internal adoption hurdles.
Topics: ai adoption, digital advertising, marketing technology