3 Phases to Earn AI Citations & Build Authority
Search Engine Land55m ago·1 min readSEO & Search
AI Summary
To gain visibility and citations in AI search, brands must move beyond basic SEO and focus on building trust and authority. This article outlines a three-phase process that combines AEO and SEO to make content accessible to LLMs, drive actionable next steps, and ultimately earn coveted AI citations with links back to owned properties.
⚡ Marketer Insight
AI search is increasingly acting as a billboard, making traditional conversion metrics less relevant. Earning AI citations, especially from third-party content, is now crucial for B2B brands to drive meaningful traffic and build authority in an AI-dominated landscape.
#ai citations#seo#authority building#aeo
Original article
Search Engine Land