Learn the YouTube keyword research tips, tools and processes we use to rank our videos in YouTube search (377% increase in 8 months).
Video Marketing Resources
YouTube SEO: How to Rank Your Videos #1 (Start to Finish) ►
How to Edit YouTube Videos for High Engagement ►
YouTube keyword research is a fundamental step to improve your YouTube SEO and get more views consistently to your videos. There are a lot of tools out there, but the fact is that a lot of them are providing inaccurate data.
The YouTube keyword tools used and recommended in this video include:
– YouTube search
– Tubebuddy Tags
– VidIQ’s Related queries
– Ahrefs Keywords Explorer
By doing data-driven keyword research, you’ll have a blueprint to optimize your video titles, descriptions and tags so you can focus your attention on increasing video engagement signals.
Here’s what we covered in this tutorial:
1. How to plan your video SEO efforts before you begin doing keyword research.
When you create videos on topics that are too broad, your YouTube audience will likely be too scattered to make an impact on your business.
But if you create videos on topics too narrow, then you’re limiting your reach.
This part of the video shows you how to structure a hierarchy of topics so you don’t get sidetracked.
2. How to generate hundreds (or thousands) of relevant keyword ideas that get searched for in YouTube
This section is the meat of the tutorial. You’ll learn important YouTube tips that go against what other so-called “experts” recommend.
For example, you shouldn’t rely solely on the total view counts as they can be misleading. One of our videos targeting the keyword “SEO audit” has nearly 600,000 views. But 550,000 of those views come from ads.
The same could be true for your competitors’ videos.
Instead, you’ll learn a process to find topics that continually gets searched for in YouTube.
You’ll also learn how to expand your list of keyword ideas from your base list of seed keywords. If you follow along, you should have a huge pool of new ideas you can create content on.
Finally, you’ll learn how to find trending topics and how to get in on them early. This will increase your chances of “riding the trending wave” and potentially to get promoted by YouTube in search, suggested videos, and browse features.
3. How to find topics that rank in Google search AND YouTube.
At Ahrefs, we get a ton of views from Google searchers. You’ll learn a couple tricks we’ve been using to find these topics and how we rank our videos on Google to get thousands of additional views each month.
4. Gauging search intent for a keyword
This section might seem simple, but it’s arguably the most critical component to keyword research.
It’s no secret that YouTube’s ranking factors are mostly centered around engagement. Whether that be likes, shares, dislikes, comments, subscriptions and watch time, they’re all important.
And if you can’t match search intent, then you likely won’t be getting any of that.
You’ll learn a simple 2-step process to gauge search intent so you can maximize engagement and give your videos the best chance to rank.
1:15 Map out a hierarchy of your topics
2:07 Generate keyword ideas and analyze keyword trends
4:09 Generate keyword ideas relevant to your niche
7:30 Analyze search intent for your keywords
8:18 Optimize your videos to be found in Google search
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