According to a new study by Accenture, 35% of CMOs say that mobile will be 50% or more of their budget within five years.
This is truly amazing and goes to show that leaders understand the power that mobile has now and will have going forward.
It’s important to remember that just because you have a following in one place, such as your blog or social media channels, doesn’t mean you’ve got it made. People’s tastes and needs change, and now is the time to start adopting other outlets, such as mobile and video, for your content.
You can’t keep the Zoolander “blue steel” look forever.
Speaking of mobile, today’s Sprout Social shout out goes to Tim Hayden, one of the foremost mobile marketers in the United States. Pay attention to Tim and his predictions for the future of mobile by following him on Twitter ( and check out his new company – TTH Strategy (
Jay Today ( is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio ( a simple and affordable video production company, and Sprout Social ( a social media management and analytics company that Jay uses for much of his social media every day.