Why Video Has a Key Role to Play in the Future of Work


June 19, 2020·6 min read

To prepare for the changing world of work, companies will need to invest in the tech, tools, and training that their workforce needs to communicate and collaborate effectively.

Video calling has been something straight out of sci-fi for decades, with video screens featured prominently in everything from Star Trek to the Jetsons.

Recorded videos haven’t really had the same Hollywood treatment, but they’re primed to revolutionize how we actually work.

Whether you’re video conferencing with your team or shooting quick one-to-one asynchronous videos back-and-forth to provide updates and share thoughts, one thing is abundantly clear: Video has a critical role to play in the future of work.

Discussions around the future of work often lean towards the things that still feel the most sci-fi—automation, artificial intelligence, robots—and while those things are becoming increasingly prevalent, they’re still a little ways off from being reality.

Video, on the other hand, is what our immediate future of work undoubtedly looks like.

  1. Contents
  2. 1.What the Future of Work Looks Like
  3. 1.1More People Will Work Remotely
  4. 1.2More Companies Will Go ‘Digital By Default’
  5. 1.3There’ll Be Greater Geographic Distribution of Employees
  6. 1.4Health and Safety Measures Will Change How Offices Operate
  7. 1.5Organizations and Employees Will Prioritize Security and Privacy
  8. 2.The State of Video in Remote Work [Infographic]
  9. 3.6 Reasons Why Recorded Video Has a Crucial Role to Play in the Future of Work
  10. 3.1 It’s Engaging
  11. 3.2 It’s Timely
  12. 3.3 It’s Efficient
  13. 3.4 It’s Clear
  14. 3.5 It’s Personal
  15. 3.6 It’s Secure

What the Future of Work Looks Like

As businesses increasingly go digital and pandemic-era restrictions force innovation and adaptation, the way we work is in a near-constant state of flux.

What will happen next isn’t set in stone, but there are a few likely possibilities that many experts agree on.

More People Will Work Remotely

Remote work has been growing steadily. It’s actually quadrupled in the last 10 years, according to research from GetApp.

And it just keeps growing.

In fact, 42% of remote workers plan to work remotely more frequently in the next five years, according to Owl Labs’ State of Remote Work 2019.

Not only is remote work prevalent, it’s also quite popular.

Americans who work remotely are 57% more likely to be satisfied with their job than those working from corporate offices or elsewhere, according to a study from Amerisleep.

Remote workers cite flexible schedules, the ability to work from anywhere, and not having a commute as some of the top benefits.

So it’s not surprising that 98% of people said they’d like to work remotely at least some of the time for the rest of their career in Buffer’s 2020 State of Remote Work report.

Buffer's 2020 State of Remote Work report gives a glimpse into the future of work

Chart via Buffer’s 2020 State of Remote Work report.

That steady growth exploded with the onset of the COVID-19 pandemic, when a massive portion of the population suddenly shifted to working from home to comply with physical and social distancing recommendations.

Even when the pandemic ends, many people will likely continue to work remotely, either full-time or part-time. That means companies will need to invest in the tools, systems, and training to empower a remote workforce.

cover image of The State of Video in Remote Work: Demand Metric Report

The State of Video in Remote Work cover image of The State of Video in Remote Work: Demand Metric Report Gain valuable insight into how businesses are using synchronous and asynchronous video while working remotely. Get the Report