Why Passion is the Number One Ingredient for a Social Media Manager

Date: 2020-02-13 15:59:08

[aoa id=’0′][dn_wp_yt_youtube_source type=”101″ id=”wxFrJBzIpN8″][/aoa]

To listen to the full podcast episode go to: http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/

Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Salesforce Marketing Cloud
https://sforce.co/2U5DPt4

SocialMedia.org

Full Episode Details

Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we’re doing. Without passion, you can’t succeed in your role because passion is the fuel that drives success.

Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea’s audience a very personable and personalized response every time. There are no robots involved and it’s this personal touch and honesty that helps to make Honest Tea such an approachable brand.

Bari’s genuine passion and authenticity for her role as Social Media Manager is palpable. She’s bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social.

In This Episode:

• 05:14 – How Bari’s role is structured within the giant Coca Cola ecosystem
• 10:12 – How to embed enthusiasm and authenticity in other team members across different departments
• 12:14 – How Bari uses UGC to increase social engagement
• 15:15 – How Honest Tea looks at social from a scorecard standpoint
• 17:09 – A look inside Honest Tea’s social media content calendar
• 18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business
• 21:46 – How Bari handles social customer care
• 29:57 – Using different social media platforms to reach different demographics
• 33:18 – How Honest Tea use celebrity influencers to help market their brand

For a full list of resources mentioned in the episode and to listen to the full podcast episode go to: http://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/

Hey guys, it’s, Jay Baer, and welcome to my youtube channel, where plaid is never bad. I’ve got three shows for you here on the channel first. Every week is the talk triggers a show where I present you a case study of an amazing business, doing astonishing things with word of mouth.

Second, we have the social pros podcast, where each week I interview somebody who is a leader of social media in a big brand or interesting author’s, all kinds of social media advice and counsel on that show, and then occasionally I present to you, The marketing marvels at show, which is a demonstration of software, that I think you will enjoy and appreciate as a business owner as a professional marketer.

If you are a meeting planner, you & # 39. Ll, find my speaker trailer video here as well as excerpts from front of my best speeches. I look. I don’t, know everything, but I do know this. I guarantee you & # 39.

Ll. Learn something every week here on the channel and you’ll have a blast to do in it. So do it go ahead? Click that subscribe button and be on the Jay Baer YouTube train would love to have you thanks.

So much

Source : Youtube

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up to our newsletter!