What is Content Marketing and How to Crush It on a Tiny Budget



You don’t need a million-dollar budget to do impactful content marketing. In this tutorial, you’ll learn what content marketing looks like and how you can use it to grow your business.
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Additional Content Marketing Resources

Content Marketing and Blogging Tutorials ►

YouTube SEO / Video Marketing ►

Content Marketing Strategy That Gets Leads and Sales ►

How to Write a Blog Post That Actually Gets Traffic ►

Blogging Tips for Beginners That Actually Work ►

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ►

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Content marketing is more than just blogging or creating videos for YouTube.

According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

From this definition, you can observe these few key attributes:

► you need to create content and distribute it
► your content should be valuable, relevant and consistent
► you should know who you’re targeting so you can attract and retain them
► your content should drive profitable customer action

To help you get started with executing a successful content marketing strategy, we recommend a 4-prong strategy known as the CART formula.

You’ll learn how to use this formula in this video.

We’ll also take a look at a few examples of content marketing that weren’t too expensive to execute. We’ll break down their success, and you’ll get ideas on how you can replicate them.

All the content marketing examples that we’ve shared don’t require multi-million dollar budgets. In fact, if you’re doing the work alone or with a partner, some won’t require any money other than your time.

Remember that content marketing is a long play and as you successfully execute for your audience, you should see traffic, brand awareness, and revenue grow in tandem.

Timestamps

0:54 – What is Content Marketing?
2:44 – The CART formula
3:58 – YouTube series called “Will It Blend” | Success story review
5:36 – Superdrug’s “Perceptions of Perfection” campaign | Success story review
7:51 – Tasty’s YouTube channel | Success story review
10:22 – Auto Loan Calculator by cars.com | Success story review
13:00 – Ahrefs’ content marketing strategy | Success story review

#contentmarketing #contentmarketingexamples #contentmarketingstrategy

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