Facebook has released some new information that is important for marketers to note.
Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn’t great, so Facebook will devalue it and not show it in the newsfeed.
Google has been doing this for many years, and it’s one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles.
The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images.
What does this mean for you?
1. Be sure to build landing pages and share articles that are relevant and effective to your audience.
2. Make sure anything you’re linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information.
SPROUT SOCIAL SHOUT OUT
Jason Falls ( founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out.
Candidio ( a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social ( a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at