A recent statistic showed that 80% of the average American’s time online is spent on 15 websites or fewer.
It’s likely the same scenario for the way Americans shop and watch TV – we choose our favorite 5-15 places or channels to spend our time.
This is extremely important for marketers because while you should focus some of your efforts on your own website content, you should focus more of them on the other websites and channels out there that your audience is already visiting such as Facebook, Youtube, Slideshare, and more.
Think of your content marketing as a digital dandelion – your website is the stalk and the other networks and channels are the seeds. The magic of successful content marketing really lies in the seeds, because your website will never be one of the 15 websites that the average American spends most of their time.
SPROUT SOCIAL SHOUT OUT
Today’s Sprout Social shout out goes to David Meerman Scott ( who is a prolific author and digital marketing leader. Follow him on social media and check out his new book, The New Rules of Selling, which has lots of great information on the confluence of digital marketing and the new form of salesmanship.
Candidio ( a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social ( a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at