Strategies for Reviewing Auto-Placements on the GDN: Part 2 – Performance

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. 

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Projecting Performance for PPC Campaigns

If you’ve been in the PPC world long enough, you’ve heard some version of this question many times:  “Can you

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3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s

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Performance Marketing: The Definitive Guide

Performance marketing is all about getting measurable results on your ad spend. For a long time, soft results like impressions

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Live Chat Features that Enhance Agents’ Performance

Businesses have been successfully using live chat software for their customer service needs for more that 10 years. During this

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