In 2020, all business owners are faced with a challenge that none of us have ever dealt with before. The government-mandated shutdowns mean for a lot of companies they have no way to offer their products and services to the public. Other companies are finding ways to innovate and move their business to an online and remote service model where they can.
Due to a drop in revenue, a lot of businesses think that it’s time to tighten the purse strings. And one way that some business owners believe it’s smart to save money is by stopping their online marketing.
It seems that stopping SEO, content creation, and even PPC at a time like this makes sense. There might be fewer customers, or you might not even be able to service the demand if customers want to buy.
But is this the wisest choice for the long term? Here are three things to consider if you are looking at pausing your digital marketing efforts during this crisis.
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