Date: 2019-12-19 16:35:46
To listen to the full podcast episode go to
Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:
Salesforce Marketing Cloud
Full Episode Details
What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life?
Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content.
There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.
In This Episode:
• 04:50 – How brands and businesses can work with Amber’s team
• 09:40 – How the audience of the LinkedIn user is changing
• 11:45 – Why episodic content works so well on LinkedIn
• 16:31 – How LinkedIn’s narrative arch has evolved
• 19:44 – Best practices for utilizing LinkedIn Live
• 21:45 – Tips for playing the ‘algorithm game’ on LinkedIn
• 27:25 – How to structure your social content team
• 30:28 – Customer social service strategies to use on LinkedIn
For a full list of resources mentioned in the episode and to listen to the full podcast episode go to:
Hey guys, it’s, Jay Baer, and welcome to my youtube channel, where plaid is never bad. I’ve got three shows for you here on the channel first. Every week is the talk triggers a show where I present you a case study of an amazing business, doing astonishing things with word of mouth.
Second, we have the social pros podcast, where each week I interview somebody who is a leader of social media in a big brand or interesting author’s, all kinds of social media advice and counsel on that show, and then occasionally I present to you, The marketing marvels at show, which is a demonstration of software, that I think you will enjoy and appreciate as a business owner as a professional marketer.
If you are a meeting planner, you & # 39. Ll, find my speaker trailer video here as well as excerpts from front of my best speeches. I look. I don’t, know everything, but I do know this. I guarantee you & # 39.
Ll. Learn something every week here on the channel and you’ll have a blast to do in it. So do it go ahead? Click that subscribe button and be on the Jay Baer YouTube train would love to have you thanks.