How to Start a Food Blog *in 2021 * with MILLIONS of Visitors a Month | Marketer Intel

How to Start a Food Blog *in 2021 * with MILLIONS of Visitors a Month

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Ready to start a food blog?

Maybe you love cooking or sharing recipes with your friends and now you want to share those delicious meals with people around the world.

Even with so many food bloggers already making a full time living with their blog, there are plenty of meals, restaurants, cookware, or cuisine to blog about. 

With plenty of market share and the ability to start a food blog online for free, food blogging can actually turn into a very profitable business. 

Advice from Successful Food Bloggers

We caught up with a few food bloggers and asked them for their best advice for getting started. 

Jessica Randahawa is the head chef, recipe creator, photographer, and writer behind The Forked Spoon. She creates delicious family-friendly recipes that anyone can make. 

Over one million users per month see her recipes. 

Jessica told Niche Pursuits she chose to start her recipe business because food and recipes are sought year-round and generally do well even in recessions. 

She also knew the barrier to entry is also very low. Launching a recipe website can cost as little as $150 if you can utilize your phone as a camera to start. The most expensive cost right off the bat is the time commitment when compared to the minimum capital and operational cost.

It wasn’t always easy and those 1 million monthly users didn’t come quickly. 

Standing out on the internet is not an easy task for any passion project. Ultimately to stand out, you first have to learn how to stand up from the ground. 

For my business, learning how to stand was creating lots of content on Blogger and sharing that content with the blogger community and on social media. All of my early content was pretty bad in retrospect, but necessary as I used the experience and created processes as a foundation to learn from.

Over a year or so, I grew my following on Pinterest into the hundreds of thousands when it first came out, which was the first time I was able to get my then passion project to stand out and start treating it like a business. But at the same time, if I had not been actively creating content before Pinterest, I don’t think I would have been in a position ever to start standing out in the first place to establish my customer base.

In retrospect, it is probably best that my business did begin as a project of passion, because if I had the mindset of chasing profits right from the beginning, my first year or so would have been very challenging mentally.

Another established food blogger Sara Dyson who started 8 years ago also gave us some of her best tips when starting your food blog. 

  •  Just get started. You’ll make mistakes. It’ll never be perfect when you start, but you have to just get started. You can always go back and edit old posts to make them better as you learn more and hone your voice.
  • Be consistent, but don’t overcommit. Set a reasonable goal for how many times you will post per week or month, then stick to it. You can always increase the number of posts later. It’s much better to increase the number of new posts per week, rather than reduce.
  • Familiarize yourself with baseline SEO structure and readability for post content before you get started. You don’t have to be an SEO pro to write delicious content that search engines like. If you understand post minimums, html tags, keyword concentration limits and when to use bullets and images, you’ll already be ahead of most first-time bloggers.

Do you think you are ready to start your very own food blog?


Well, it’s not all delicious entrees and mouthwatering desserts. Creating a food blog is not an easy task, but it is well worth it if you love food writing. 

Once you get up and running, companies are willing to pay top dollar advertising to families and food blogs provide just that.

Search History for Food Keywords

As Jessica mentioned, the food industry is an evergreen niche. Which means it optimized content for search that remains relevant for long periods. 

Because it remains fresh and has a long shelf life (pun intended) the return on investment for evergreen content is much greater than a niche website that turns over frequently.  


Not all food blogs are created equal. Choosing the right topic for your blog is crucial for success. (Some would say this is similar to choosing your dinner menu).

The best way to start a food blog is to choose a niche that interests you the most about food and focus on that topic.

You want your writing to be fresh, engaging, and very entertaining so that people will keep coming back for more. If you are providing recipes, they should be pretty tasty as well!

You’ll also want to write content the search engines love. 

Starting out, you’ll want to choose a sub-niche. For example, the keywords for “Recipes” will be near impossible to rank on Google and other search engines. But terms like “Chocolate Recipes” will be much more manageable. 

Just as you would follow a recipe when baking. You can use tools like Ahrefs, which will essentially create recipes of the best content to write by showing you what people are searching for on Google. Using their keyword finder option, you can type in your ideas and find the best performing content and strategies to get your blog post noticed.


Starting a food blog can be quite daunting, especially for first-time bloggers. But with so many free resources available. Starting a food blog is now easier than ever before.

Many bloggers freely share their experience and knowledge on how to get started. When learning how to start a food blog use other successful food bloggers as inspiration. 

Here are a few of our favorite:

Pinch of Yum is a top food blog written by Lindsey from Minnesota. Recipes pair farm-fresh from scratch ingredients with simple cooking to create beautiful, original recipes. With over 900+ 5 star rated recipe posts and millions of visitors, Pinch of Yum is one of America’s most popular recipe blogs.

Lindsey’s goal is to inspire you with both approachable AND exciting food, whether you’re cooking for yourself, your family, roommates, or friends. Pinch of Yum is packed with hundreds of beautiful pictures of delicious food, mouthwatering recipes, and exciting adventures. 

TheKitchn is both a top food blog and one of the best kitchen sites in the world. has published over 2,400 recipes and thousands of cooking tips and articles since its launch. The site receives over 6 million monthly visitors—more than any other food or cooking site—and was named one of Forbes’ “Best Blogs.”

The Kitchn food blog is like having your own serialized cooking magazine delivered every day—practical tips, amazing recipes, and innovative products to make your time in the kitchen easier.

Love and Lemons is a food blog that features simple, seasonal recipes. They believe in using the freshest ingredients and letting them shine with minimum fuss. Founded by Jeanine and Jack, who love to eat, travel, cook, and eat some more! 

The husband and wife combo create & photograph recipes from their home in Chicago. Jeanine has also developed recipes for KitchenAid, Whole Foods, Le Creuset, Anthropologie, and Crate & Barrel, among others. 

Ideas to write about for your food blog

Here are a few food-related blog ideas you could write about or include in your social media:

  • The 10 Best Summer Sides: A blog that shares recipes for last minute summer sides. 
  • Top 10 Desserts That Are Healthy and Nutritious: A blog around desserts that are actually healthy.
  • How-to Build a Better Omelet A blog about cooking an omelet with advice on how to make an omelet better for you.
  • How To Burn Calories From Your Favorite Food: A blog outlining calories of the food we love to eat.
  • Cooking Tips: A Glossary of Cooking Terms: a blog with extensive culinary glossary
  • 5 Secret Ingredients that Enhance the Tastiness of Food: a blog on hidden ingredients that can improve flavour.
  • 10 Most Common Use For Lemons In Home Cooking: A blog detailing lemons different uses in food.

Choosing a name for your food blog

Whether you’re writing a food blog or starting any blog, for that matter, it’s essential to choose a domain name that is memorable and easy to remember. 

Having the right blog name can get your blog off to a good start by producing more visits, which turns into more traffic, which leads to higher conversions.

I’ve come up with a list of domain names that are catchy, short, and easy to remember.

Domains come and go quickly, so use Namecheap tools to see if the domain name is available. Use these ideas as examples, but choose a blog name you love and makes sense for you.  


Having an effective, professional logo that can be used in print and on the web will help grow your business and drive traffic to your site.

Your food blog deserves a Michelin rated logo design! Just as a meal is often judged by its presentation than the way it tastes, you’ll want to create a logo that makes your blog look delicious. 

The best food blogs have a logo design that is clean, modern and speaks to the people who are reading your food and recipes articles.

If your food topic targets young professionals (20s-30s) and college students. The typography and imagery will likely be much different than if you are targeting a mom cooking for a family. 


To create a logo that is set apart from the others, use Fiverr to hire a professional who will create it for you. Fiverr has made it very affordable to get top quality designers and other web design tasks done for you at great prices. 

Fiverr is filled with great designers, but also you have to remember you get what you pay for. If you spend a little time sifting through the hundreds of designers, you are sure to find one that fits your needs. 

You can typically tell the quality of their work by portfolio and reviews. When hiring a logo design from Fiverr, you will want to look for plenty of excellent examples in their account. The designer agrees to provide revisions and has excellent reviews. 



To take your idea from domain name to actual website, you need to have a hosting plan. 

A website “host” is just a computer/server space that you can rent every month from an online company.

You need to have your website computer files stored on a server that makes it easy for others to access online. And honestly, that’s about all you need to know to get started as a food blogger.

Bottom line, you need to set up a hosting plan to have your WordPress site up and running.

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