Burnout is Real Among Social Media Managers | Marketer Intel

Burnout is Real Among Social Media Managers

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Date: 2020-01-10 19:25:01

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To listen to the full podcast episode go to

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it.

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The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout.

Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout.

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem.

In This Episode:

• 05:04 – How social media for museums differs from other companies
• 08:50 – How museum executives tend to view the role of social media
• 11:05 – How the Museum Social Media Managers Facebook Group evolved over time
• 14:02 – How to balance and integrate various goals into a social media program
• 16:37 – The reality of burnout in the social media manager community
• 23:35 – Self-care tips to help you avoid burnout
• 32:11 – Useful tips around Facebook group administration

For a full list of resources mentioned in the episode and to listen to the full podcast episode go to:

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