2020 Holiday Strategies to Adapt to the Changing Consumer Insights

The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown

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COVID-19 Brand Highlight: See How Hyundai Motor Successfully Implemented Its Pandemic Response Plan

Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car

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COVID-19 Brand Spotlight: Hilton’s Gold Standard for Proactive and Preventive Pandemic Response in the Hospitality Industry

Under normal circumstances, hotels will typically promote their new cuisine and opulent amenity upgrades. The rampant spread of the COVID-19

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Responding to Changing Consumer Behavior Post-COVID-19 with Marketing Localization

At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been

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Why can’t Holiday 2020 be business as usual? How to do marketing right this year.

The COVID-19 outbreak has upended the lives of consumers worldwide. Most notably, it has limited the ability of people to

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