Jason Falls | Marketer Intel

The Sophistication of B2B Influence Marketing

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There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of

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Advice for Influencers from Brands and Agencies

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Connecting brands to influencers has become a big part of my job. But part and parcel to that is working

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Turning Executives in to B2B Influencers

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For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought

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