VideoAmp Strengthens Agency Partnerships with AI Platform Focus
MarTech SeriesJul 22, 7:45 AM·1 min readAnalytics & Data
AI Summary
VideoAmp has appointed Andrea Zapata as SVP, Agency Partnerships to lead its buy-side revenue organization. This move underscores VideoAmp's commitment to its AI-powered media performance platform and its goal of providing agencies with enhanced tools for planning, measuring, and optimizing advertising across a fragmented media landscape.
⚡ Marketer Insight
VideoAmp's strategic hire signals a continued industry push towards AI-driven measurement and outcome-based advertising, emphasizing the need for agencies to leverage advanced platforms to prove performance in a complex ecosystem.
#agency partnerships#videoamp#ai platform#media measurement
Original article
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