TransUnion AI Survey: SEOs Must Frame GEO as Company-Wide Problem
Search Engine Journal19h ago·1 min readSEO & Search
AI Summary
A TransUnion survey reveals that marketing leaders have AI search blind spots similar to walled garden measurement gaps. To secure funding for GEO initiatives, SEO professionals should present it as a holistic, company-wide challenge.
⚡ Marketer Insight
AI's measurement challenges are forcing a re-evaluation of how marketing investments are justified. SEOs need to leverage this AI-driven uncertainty to position GEO not as a departmental tactic, but as a critical, company-wide solution that requires broader buy-in.
#seo#geo#ai measurement#marketing funding
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