The Link Paradox: Publishers Demand Traffic from Google, Deny It to Others
Search Engine Land16h ago·1 min readSEO & Search
AI Summary
While publishers lament Google's AI Overviews reducing traffic, many of them routinely cite other sources without providing clickable links, often deliberately unlinking domains. This hypocrisy undermines their argument for an open web and fair traffic distribution.
⚡ Marketer Insight
The same publishers criticizing AI for not linking back are guilty of the same practice, creating a double standard that erodes trust and the principles of open web attribution. If you expect AI to link to you, you must link to others.
#ai overviews#content attribution#link equity#publisher traffic
Original article
Search Engine Land