TELUS Digital Partners with Cresta to Deploy AI Agents for Enhanced CX
MarTech Series7h ago·1 min readAI Tools
AI Summary
TELUS Digital and Cresta are partnering to implement Cresta's AI platform, which deploys AI agents and augments human agents to improve customer experience. TELUS Digital will provide implementation and optimization services for global brands, integrating Cresta's AI solutions with existing contact center technologies.
⚡ Marketer Insight
The integration of AI agents and human augmentation by TELUS Digital and Cresta signals a significant shift towards AI-driven customer service, where AI is not just a tool but a core component of the customer experience strategy.
#ai agents#customer experience#contact centers#ai implementation
Original article
MarTech Series