Sprinklr Acquires ViralMoment to Enhance Multimodal AI Customer Intelligence
MarTech Series46m ago·1 min readAnalytics & Data
AI Summary
Sprinklr has acquired ViralMoment, an AI-powered social video analytics solution, to bolster its Unified-CXM platform. This move aims to enable Sprinklr's AI to interpret video, imagery, and audio, addressing the growing blind spot in text-centric customer intelligence as social media becomes increasingly visual.
⚡ Marketer Insight
The shift to video-first social engagement means traditional text-based listening tools are missing critical customer signals; Sprinklr's acquisition signals a move towards AI that can truly 'see' and interpret multimodal customer communication.
#customer intelligence#ai analytics#social video#cxm
Original article
MarTech Series