SpringDB Leverages ZoomInfo AI to Boost Client Conversions 2-3x
MarTech Series13h ago·1 min readAnalytics & Data
AI Summary
Go-to-market consultancy SpringDB is achieving significant client success by rebuilding data on ZoomInfo's AI platform. Engagements typically result in 2-3x higher campaign conversions, 30-50% larger deal sizes, and 20-40% lower churn for high-growth B2B companies.
⚡ Marketer Insight
AI-powered data enrichment is proving to be a critical lever for driving substantial GTM improvements, directly impacting conversion rates and deal value. Companies neglecting data quality are leaving significant revenue on the table.
#zoominfo#data quality#go-to-market#ai platform
Original article
MarTech Series