Somantra Challenge: Students Tackle AI Search Visibility for Brands
MarTech SeriesJul 9, 8:45 AM·1 min readSEO & Search
AI Summary
Somantra has launched a competition for Australian university students to develop strategies for brands to gain visibility within generative AI platforms like ChatGPT and Google AI Overviews. The challenge leverages a dataset of over 34,000 AI search conversations to help students understand the new landscape where traditional SEO is insufficient for AI-driven recommendations.
⚡ Marketer Insight
The rise of AI search necessitates a new marketing discipline focused on AI visibility, as traditional SEO alone is no longer sufficient for brands to be recommended by AI assistants.
#ai search#generative ai#brand visibility#seo
Original article
MarTech Series