Sitecore Acquires Scrunch to Navigate AI-Search Discovery
MarTech Series1h ago·1 min readSEO & Search
AI Summary
Sitecore has acquired Scrunch, an AI customer experience platform, to help brands manage their presence in AI-powered search results. This acquisition aims to provide marketers with insights into how their brand appears across "answer engines" and optimize omnichannel content to influence customer discovery and buying decisions in the evolving AI landscape.
⚡ Marketer Insight
With AI search increasingly shaping pre-purchase perceptions, brands can no longer afford to be passive observers. Sitecore's acquisition of Scrunch signals a critical shift towards proactive content management and visibility optimization within AI-driven discovery ecosystems.
#sitecore#scrunch#ai search#brand visibility
Original article
MarTech Series