Shopify: AI Search Boosts Traffic and Sales, Not Replacing Google
TechCrunch AI2h ago·1 min readSEO & Search
AI Summary
Shopify reports that AI-driven search is not cannibalizing traffic but is instead tripling year-over-year AI-driven traffic and orders to its stores in Q2. This indicates AI search is a net positive for e-commerce, driving growth rather than siphoning it away from traditional search engines.
⚡ Marketer Insight
Contrary to fears of AI cannibalizing search, Shopify's data shows AI search is a significant growth driver for e-commerce, boosting both traffic and sales. This suggests a strategic opportunity for marketers to leverage AI-powered search experiences to expand their customer base.
#ai search#ecommerce#shopify#traffic growth
Original article
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