SEOPulse Launches AI Visibility Platform as Search Traffic Plummets
MarTech Series12h ago·1 min readSEO & Search
AI Summary
SEOPulse has launched a new platform to help enterprises track brand mentions and citations within generative AI search results, as traditional search traffic is projected to decline by 50%. A study found AI engines rarely agree on top brands, highlighting the need for Answer Engine Optimization (AEO) to combat brand invisibility in conversational AI.
⚡ Marketer Insight
With AI engines fragmenting brand visibility and traditional SEO traffic set to halve, relying on keyword rankings is a losing game. Enterprises must pivot to AEO to ensure their brands are discovered and cited in the new conversational search landscape.
#ai visibility#answer engine optimization#generative ai#seo
Original article
MarTech Series