SEO Remains Crucial for Business Growth Despite AI's Rise
MarTech Series6h ago·1 min readSEO & Search
AI Summary
Despite AI's growing influence and the rise of zero-click searches, SEO is still essential for business growth, according to digital marketing expert Husam Jandal. While AI tools and search engines are increasingly providing direct answers, reducing website traffic, the visibility and influence of SEO extend beyond direct site visits.
⚡ Marketer Insight
The decline in organic traffic due to AI-powered direct answers and zero-click searches highlights that SEO's value now lies in broader brand visibility and buyer influence, not just website visits. Businesses must adapt their SEO strategies to account for this shift in how users discover information.
#seo#ai#zero-click search#business growth
Original article
MarTech Series