SEO Pros Value AI Data, But Shun Platforms Selling It
Search Engine JournalAug 13·1 min readSEO & Search
AI Summary
A new survey reveals that SEO professionals highly value AI visibility data but are unwilling to pay for platforms that sell it. This indicates a significant trust gap and a disconnect between the demand for AI-driven insights and the current market offerings.
⚡ Marketer Insight
The SEO industry's reluctance to fund platforms selling AI data highlights a critical need for transparency and value demonstration. Marketers are seeking actionable AI insights, not just data points, and platforms must adapt to build trust and justify their pricing.
#seo#ai data#marketing platforms#trust gap
Original article
Search Engine Journal