Sentra's Shadow AI DLP Prevents Sensitive Data Leakage into Generative AI
AI Summary
Sentra has launched Shadow AI DLP, a new feature for its AI data readiness platform that helps organizations discover and control sensitive data shared with generative AI tools like ChatGPT. This capability aims to prevent accidental data loss by providing visibility into employee AI application usage and enforcing data-aware controls before sensitive information is exposed.
⚡ Marketer Insight
The widespread adoption of generative AI tools by employees poses a significant risk of sensitive data leakage, undermining data governance. Marketers must be aware that their organization's data, including customer information and proprietary content, could be inadvertently exposed through these tools, impacting compliance and competitive advantage.
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