Schema Markup Fails to Boost AI Citations in Ahrefs Test
Search Engine Journal18h ago·1 min readSEO & Search
AI Summary
Ahrefs conducted an experiment to see if adding schema markup to pages already cited by AI would increase their citation frequency. The results showed no measurable improvement in AI citation rates despite the markup implementation.
⚡ Marketer Insight
Marketers should not assume schema alone will enhance AI-driven content discovery; focus on broader SEO and content quality strategies to influence AI citations.
#schema markup#AI citations#Ahrefs test
Original article
Search Engine Journal