Robots.txt Won't Keep You Out of AI Overviews, Publishers Beware
Search Engine Journal1h ago·1 min readSEO & Search
AI Summary
Contrary to popular belief, robots.txt settings do not prevent content from appearing in Google's AI Overviews. This oversight can significantly impact newsrooms and brands by affecting their visibility and traffic in the evolving search landscape.
⚡ Marketer Insight
Publishers and brands are mistakenly relying on robots.txt to control their presence in AI Overviews, a critical error that John Shehata's data highlights. This misunderstanding means AI is already shaping content visibility in ways many are unprepared for.
#ai overviews#robots.txt#seo#publisher strategy
Original article
Search Engine Journal