Retail Media Poised to Capture More TV Ad Spend
AdweekMay 15·1 min readAdvertising
AI Summary
Walmart, Amazon and other commerce media companies are enhancing their data and AI capabilities to attract advertisers. The article explains how these firms aim to shift a larger share of TV advertising budgets toward retail media platforms.
⚡ Marketer Insight
Retail media’s AI‑driven data stacks are about to become the new TV backyard—brands that shift spend now will lock in the most granular audience wins before the crowd catches up.
#retail media#tv advertising#ai targeting
Original article
Adweek