Retail Media Attitudes Survey: AI's Impact on Investment & Growth
IAB EuropeMay 27, 7:45 AM·1 min readStrategy & Trends
AI Summary
This survey explores evolving retail media investment, focusing on proving value, measurement, and AI's role. It captures perspectives from advertisers, agencies, retailers, and ad tech companies to understand market development and future shifts. New this year is expanded market coverage into MENA.
⚡ Marketer Insight
As retail media investment accelerates, the industry is grappling with AI's tangible impact on strategy and measurement. Marketers must understand how AI is reshaping commerce media to navigate fragmentation and unlock true value beyond growth metrics.
#retail media#ai in marketing#commerce media#measurement
Original article
IAB Europe