Rankings Are Misleading: What Customers Actually See on Google
Search Engine Land12h ago·1 min readSEO & Search
AI Summary
Traditional SEO focus on rankings is becoming obsolete as Google search results are increasingly dominated by AI Overviews, ads, and other features before organic listings. This means a high organic rank no longer guarantees visibility or clicks, especially on mobile devices where screen real estate is limited.
⚡ Marketer Insight
The proliferation of AI Overviews and other SERP features means your organic ranking is a poor proxy for actual customer visibility; you're likely much further down the page than you think.
#seo#google search#ai overviews#serp features
Original article
Search Engine Land