PwC Leverages OpenAI for Agentic Customer Engagement Solutions
MarTech Series8h ago·1 min readAI Tools
AI Summary
PwC US has launched new agentic customer engagement and service solutions, developed in partnership with OpenAI. These solutions integrate marketing, sales, commerce, and service functions using an AI-enabled operating model to create more personalized, efficient, and scalable customer experiences.
⚡ Marketer Insight
PwC's move signals a significant push for AI-driven customer service transformation, integrating OpenAI's frontier models to create an 'intelligent customer edge' that redefines how brands interact with consumers.
#ai customer service#openai#pwc#agentic ai
Original article
MarTech Series