Publicis Acquires LiveRamp to Power Agentic AI with Proprietary Data
MarTech Today10h ago·1 min readAnalytics & Data
AI Summary
Publicis Groupe is acquiring LiveRamp, a data collaboration platform, to enhance its agentic AI capabilities. This move focuses on leveraging LiveRamp's identity resolution and privacy-safe data co-creation to build proprietary data assets for training AI agents.
⚡ Marketer Insight
The race to build defensible AI advantage is on, and it's being fueled by proprietary data. Brands that can effectively integrate and activate their own data assets will gain a significant edge in AI-driven decision-making.
#agentic ai#proprietary data#data collaboration#publicis groupe
Original article
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