Perplexity's India Growth: AI Offer Drives User Surge, Revenue Climb
TechCrunch AI19h ago·1 min readStrategy & Trends
AI Summary
Perplexity saw a significant surge in Indian users and a 60% revenue increase following a free AI offer in partnership with Airtel. Despite a subsequent decline in downloads, the AI platform retained a substantial user base and saw continued revenue growth.
⚡ Marketer Insight
Perplexity's strategy demonstrates the power of accessible AI offerings to rapidly acquire users and drive revenue, even in emerging markets. This highlights the potential for AI-first platforms to disrupt traditional search and information consumption models.
#ai adoption#india market#user acquisition#revenue growth
Original article
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