PepsiCo's Mark Kirkham: AI is Now a Daily Marketing Task
Adweek12h ago·1 min readStrategy & Trends
AI Summary
PepsiCo's Mark Kirkham highlights that AI is no longer a future concept but a daily operational reality in marketing, driven by rapid five-month AI development cycles. The key to navigating this pace is 'learning out loud,' fostering an environment where teams can experiment and adapt together.
⚡ Marketer Insight
The accelerating pace of AI development means marketing teams must embrace continuous, collaborative learning to stay relevant. Relying on static strategies in the face of five-month AI evolution cycles is a recipe for obsolescence.
#ai in marketing#pepsico#cannes lions#continuous learning
Original article
Adweek