OSI standard set to solve ABM data fragmentation
MarTech Today14h ago·1 min readStrategy & Trends
AI Summary
The article explains how the Open Semantic Interchange (OSI) standard will give data its own meaning, allowing disparate ABM tools to share consistent identifiers. By unifying fields like domain, IP, and hashed email, OSI aims to close the “ABM Gap” where prospects receive mismatched messaging.
⚡ Marketer Insight
With OSI, marketers can finally orchestrate campaigns across multiple platforms without costly custom integrations, ensuring each touchpoint speaks to the same account identity.
#ABM#Data Integration#OSI
Original article
MarTech Today