Optimize Your Website for AI Search: A Marketer's Guide
HubSpot Blog9h ago·1 min readSEO & Search
AI Summary
The audience for AI search tools is rapidly expanding, with monthly unique visitors to major answer engines increasing by over 40% in a year. While AI search, or AEO, is distinct from traditional SEO, the foundational principles for earning traditional rankings also contribute to AI citations. Marketers must optimize for both to ensure visibility across all search platforms.
⚡ Marketer Insight
With AI search adoption soaring, ignoring answer engine optimization means ceding visibility to competitors. The skills for traditional SEO directly translate to AEO, making it a critical, achievable expansion for any digital marketing strategy.
#ai search#seo#answer engine optimization#aeo
Original article
HubSpot Blog